When you are drafting a survey invite email, the content of the email is really important in getting great response rates. There are some golden rules when crafting an effective survey invite:
- As a general rule for all email marketing, the subject line should be engaging.
- Keep the email content as short as possible. Less is more. Instil a sense of urgency if you can.
- Explain what you want, how long it will take to answer, what you will do with the feedback and how you will follow up. The last point is important with as the more you show the customer it's worth engaging, the more they feel its worth investing their time, and typically they will stay more engaged as a customer.
- Make your survey call to action really obvious. When you embed the Opinyin survey link uses things like text highlighting or buttons if available to draw the eye of the reader.
- Consider offering an incentive to respond.
- Thank them for their time and tell them you are there for them.
One other thing that can help continually get great response rates is to regularly tell customers about the feedback you receive, what you have done about it, and if you have an incentive like a prize draw, who has received that. Also, deal with any actionable feedback for each customer who responds, as quickly as possible.
Here is an example of a survey invite that uses these best practices. The style is quite informal and should be adapted to suit the demographics of your customers and any cultural norms in terms of language.
Best regards,
Steve
Your customer support team
Your Company Name
_____________