When you are drafting a survey invite email, the content of the email is really important in getting great response rates. There are some golden rules when crafting an effective survey invite:

  1. As a general rule for all email marketing, the subject line should be engaging.
  2. Keep the email content as short as possible. Less is more. Instil a sense of urgency if you can.
  3. Explain what you want, how long it will take to answer, what you will do with the feedback and how you will follow up. The last point is important with as the more you show the customer it's worth engaging, the more they feel its worth investing their time, and typically they will stay more engaged as a customer.
  4. Make your survey call to action really obvious. When you embed the Opinyin survey link uses things like text highlighting or buttons if available to draw the eye of the reader.
  5. Consider offering an incentive to respond.
  6. Thank them for their time and tell them you are there for them.

One other thing that can help continually get great response rates is to regularly tell customers about the feedback you receive, what you have done about it, and if you have an incentive like a prize draw, who has received that. Also, deal with any actionable feedback for each customer who responds, as quickly as possible

Here is an example of a survey invite that uses these best practices. The style is quite informal and should be adapted to suit the demographics of your customers and any cultural norms in terms of language.


Hi Dave,
Win a $250 Voucher

It's very important to us to know well you feel we are looking after you and would really appreciate it if you could take 1 minute to tell us how you think we are doing by clicking on the following button. 
We will use your feedback to act on any specific things you mention as well continually improve our service to you. All customers that provide feedback by the end of this month will be entered into a quarterly prize draw to win a $250 Voucher.

 Click here to tell us how we did 
Thank you in advance for providing us with your thoughts. We are here if you need any more help or have any more issues, so don't hesitate to get in touch.

Best regards,


Your customer support team

Your Company Name